As Featured In
Founder - Operator - Investor
Building profitable businesses that create options
Josh Baah has built and scaled multiple businesses across the UK and Africa and now helps founders grow profitable companies.
His focus is the difficult bit in the middle: helping businesses move from early traction towards £300k+ in monthly revenue.
BUILT. SCALED. INVESTED
£10m +
Revenue generated through Joos
30,000 +
Monthly customers served
UK & Africa
Businesses built across multiple markets
£10k - £300k +
The stage of scaling Josh focuses on
Founder. Operator. Investor
Across technology, energy, food and infrastructure.
The central Idea
The goal Isn’t to Raise Money. The goal to Create Options.
Too much of the startup conversation celebrates fundraising, valuations and headlines.
I believe the strongest businesses are built around customers, repeatable growth and sound economics.
Profitability gives founders something even more valuable than a headline: choice.
Grow
Sell
Merge
Invest
Diversify
Continue
THE JOURNEY
The Why
Founded GraceBrick in Ghana in April 2018 as a social enterprise, with a simple belief: strong businesses create opportunity, prosperity and, ultimately, development.
Co-founded Joos
That same year, Josh co-founded Joos and set out to build a world-class public charging company.
Along the Journey
While building Joos to profitability, Josh also launched and invested in ventures across different sectors — from a streetwear store that hosted UK rapper Headie One, to businesses in logistics, solar, vending and more.
Today
Today, Josh remains involved in scaling Joos while sharing what he has learned from nearly a decade of building businesses.
The Next Chapter
Through GraceBrick, he works with SMEs to help them grow and scale, while continuing to build and invest across the UK and Ghana.
About Josh Baah
Josh has spent the last decade building businesses across technology, outsourcing, food infrastructure and energy; investing in high-growth companies; and operating between Accra and London.
The experience shaped a simple belief: great businesses aren’t built through headlines. They’re built by understanding customers, finding what works and executing relentlessly.
Latest Thinking
Speaking
Practical lessons from building and scaling businesses across the UK and Africa.
Josh speaks about:
- Scaling Profitable Businesses
- Obsession Before Expansion
- Building Businesses That Create Options
- Building Across Markets